Hello, I Am Rufina Shteynberg!
Product designer. Design practitioner. Thinker. Researcher. Story teller. Teammate.
I design user-centered, intelligent, clever, and cost-effective solutions for the ever-changing digital landscape, and the increasing expectations of sophisticated customers.
“Change is the only constant in life”
My Work
My expertise is made up of different and diverse aspects of product design, but what counts are the stories behind every project. These stories are not just about the design, they are about the journeys I took while solving company’s objective and delighting users around the world.
My expertise is made up of different and diverse aspects of product design, but what counts are the stories behind every project. These stories are not just about the design, they are about the journeys I took while solving company’s objective and delighting users around the world.
My expertise is made up of different and diverse aspects of product design, but what counts are the stories behind every project. These stories are not just about the design, they are about the journeys I took while solving company’s objective and delighting users around the world.
My expertise is made up of different and diverse aspects of product design, but what counts are the stories behind every project. These stories are not just about the design, they are about the journeys I took while solving company’s objective and delighting users around the world.
My expertise is made up of different and diverse aspects of product design, but what counts are the stories behind every project. These stories are not just about the design, they are about the journeys I took while solving company’s objective and delighting users around the world.
What sets me apart
As an independent thinker, I inject unique ideas into both design and strategic initiatives.
My solutions to complex tasks and issues are not only interesting and clever but also cost-effective.
I possess a heightened sense of beauty and aesthetics, which transcends into my design work, enhancing its visual appeal.
I possess a keen understanding of people's feelings, pains, and struggles, which deeply connects me to the customers I design for. I am naturally gifted with a high level of emotional intelligence that enables me to empathize with people in a unique and meaningful way.
Armed with the power of persuasion, I have successfully influenced numerous decisions, from stakeholder meetings to UX team reviews.
Being limitlessly resourceful, I can successfully navigate a variety of situations with minimal preparation and maximum impact.
My experience
I have worked for a variety of amazing cutting-edge, forward-thinking companies, leading innovative designs and significantly influencing the bottom line.
I equally cherish the confidence my team places in me to achieve their business objectives and the trust my users bestow upon me to deliver genuine and delightful experiences.
Below are some of the remarkable companies where I've had the pleasure of working, across various industries including consumer electronics and digital entertainment, technology, biotechnology, e-commerce, supply chain management, social networking and dating, among others.
Recommendations
Shawn Whitfield
Marketing Program Manager, eCommerce at Universal Audio
Rufina is a talented and thoughtful designer with many areas of expertise including UI, UX, interaction, and visual design. She sees the "big picture", and carefully considers how her design will affect not only the user experience, but the product (and revenue) as a whole. She welcomes feedback (which I have found is a rare trait in many UI/UX designers), but is persuasive in selling her ideas to stakeholders, when they are clearly the best solution. She's passionate about what she does and has a great attitude, which makes her a pleasure to work with.
Niral Shaw
Senior UX Designer at TiVo
I had the privilege of collaborating with Rufina for over a decade. From the moment I joined TiVo (now Xperi), her warm and inviting nature made a lasting impression. During our collaboration on the mobile app and portal web design projects, Rufina showcased exceptional organization and tireless dedication. Her ability to oversee entire projects, from requirements gathering to user-centric design and final delivery, was truly commendable.
Rufina's emphasis on teamwork, creative problem-solving, and mentoring played a pivotal role in our success. Her deep understanding of the products, especially their intricate edge cases, demonstrated both expertise and leadership. Rufina consistently excelled in managing projects of varying scopes, effortlessly juggling multiple demands and earning recognition with multiple Hi-Fi awards for excellence.
Under her empathetic leadership and creative guidance, team members found joy in their work. Rufina's commitment to authenticity, coupled with a results-driven approach, sets her apart in the industry. Her growth mindset and eagerness to acquire new skills contribute to her well-rounded profile as a user experience and product designer. I wholeheartedly recommend Rufina for her outstanding contributions and unwavering commitment to excellence.
China Arai
Senior Product Manager / UX at Xperi Corporation
I had a pleasure working with Rufina on a 10’ experience design for Japan market. She quickly filled the gap and offered various solutions that met our product needs. She’s funny, kind, and team focused. At the lead level there are many UX designers who can give user centric designs, but if you’re looking for someone who can balance biz, tech, and user needs, you should give her a call.
Edward Smyda-Homa
Senior Technical Writer at Xperi Corporation
Rufina is smart, sharp, and incredibly perceptive. Just send her requirements and she comes right back with detailed solutions and next steps that are simple, clear and concise. We were matched on a Support Center project where Rufina improved the UX and UI – making it eye pleasing and so much more simpler to navigate and use. She was always open to feedback and willing to go the extra mile to refine her work. Rufina's sense of humour and personable approach make her a pleasure to work alongside and learn from!
Rob Ashcom
Principal User Experience Designer at Couchbase
Rufina is a smart, experienced designer of UI, but wait!! More importantly, she gets that her work is to be *experienced* by *people*, and she never loses site of her audience and the narrative she is composing for them. She also gets that her work is almost always part of a group effort and goes above and beyond to maintain lines of communication, transparency, and motivation with the rest of the team. And how shall I say it? She knows when to dig in and hold her ground when the project tries to veer off course. Working with her was the most formative and fruitful collaboration in my professional career.